What do SEO & Schema Markup have to do with you filling your job opening anyway?
It isn ‘t difficult for construction companies to find work in this economy, but finding the right people to do the work – is.
So how will you as a company get people considering new work, to find your specific job opening and apply? How can your job-postings stand out in a landscape of messages employers are bombarded with all day.
Part of the answer lies in your keywords, SEO & Schema Markup
When qualified job seekers consider work, it often begins on the web and the most popular search engine is still Google. So you will want to ensure your job posting is “Google” optimized. Because Google’s (current) algorithm is always combing the net looking for the originator of information in great detail, links, location and measurable figures that can easily be populated to forms you want to be sure your post includes these gems. What does that mean to you as an employer? You want to give as much information as you can provide when you are posting to a job board, and the boards you choose to post should have a clear understanding of how to help you uniquely position your posting through their SEO efforts.
Also, many job postings are intentionally vague in an attempt to leave room for potential negotiation. Save time wasted interviewing poorly qualified candidates by providing more information and negotiating other terms after your interview process. It is recommended to be as detailed as possible to ensure maximum exposure of your job posting to the largest audience of qualified candidates. Are you looking for a candidate with special credentials, a specific minimum years of experience or practical knowledge? You will want to ensure it is included in your keywords and job description.
Here are some required properties of the job search schema markup that will make the job post irresistible to Google.
- Title of the Job Opening
- The Employment Type
- URL
- Description
- Education
- Qualification
- Industry
- Responsibilities
- Skills
- Working Hours
- Date Posted
- Valid Through
- Location Street Address
- Locality
- Postal Code
- Region
- Country
- Base Salary
- Salary in Currency
- Salary Per Unit
BUT, if the job posters provide this info, particularly on a nuanced and hyper local job boards (such as constructionhappens.com) where they SEO each post and customize the Markup Schema, this will only further ensure your company’s job posts will get picked up by Google every time.
Have questions? Please reach out we would love to show you exactly how it can work for you!
